The name JaM comes from “jam sessions,” as in jazz improvisations, where players spontaneously create music from feeding off of each other. Believing that the same methods apply in US-Japan marketing consulting, JaM Japan Marketing was founded in 1998.
In January 2001, Debbie Bergh joined as partner, and the company re-established as JaM Japan Marketing LLC. This helped further the value of cross-cultural knowledge to JaM’s original concept, relating to another jazz concept of “crossover,” combining elements of different musical styles to create new sounds.
Hisami was a pioneering woman in the Japanese advertising industry, with a 16-year career at Dentsu Young & Rubicam. In 1995, she moved to the US, and after working at McCann Erickson Advertising Agency, established JaM in 1998.
At JaM, she is involved with product development, consumer and product research, as well as development and execution of marketing strategies in the global market, primarily for Japanese companies.
Since 2010, Hisami made five appearances as speaker, panelist, and moderator at ad:tech san francisco and tokyo, while serving on the advisory board for ad:tech tokyo.
She is a prolific writer and speaker for the Japanese audience, noted for her cross-cultural perspectives, and is highly regarded for her insights from both a marketer's and consumer's viewpoints. She authored two books in Japanese, “It’s An Adventure — Hisami Lives America,” and “The Presidential Elections in the YouTube Era – Documenting 700 Days of the Obama Campaign.”
Debbie has utilized her bi-lingual and bi-cultural background and knowledge in her 25-year-plus career bridging business between US and Japanese companies.
She worked in corporate public relations for Panasonic US headquarters in New Jersey, then joined REBO Group in New York, the first HDTV production company in North America, doing sales and marketing to Japanese broadcasters and manufacturers.
After moving to San Francisco, Debbie was an independent consultant in sales, marketing, PR, and research for US and Japanese companies before joining JaM as partner in 2001.
At JaM, she continues to leverage her experience in product development, consumer and product research, as well as development and execution of marketing strategies between US and Japanese markets.