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Case Studies & Testimonials

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Case Studies & Testimonials

CASE STUDIES

Toshiba Smart Community Branding

Toshiba Smart Community Branding

Identifying Seeds for New Product Ideas 

Identifying Seeds for New Product Ideas 

2015 Subaru Outback Product Development

2015 Subaru Outback Product Development

Customized Market Research & Analysis

Customized Market Research & Analysis

PR in Japan for Product Launch

PR in Japan for Product Launch

Business Development

Business Development

TESTIMONIALS

What our clients and partners are saying about JaM

 
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JaM provided us with consulting using the best practices for marketing and communications in the US, that became a basis for our social media program. As a result, we’ve had great success with social media, particularly with Facebook.
— Naoaki Takayanagi Deputy Director, Corporate Communications, All Nippon Airways
 
JaM gives us real insights into US consumer lifestyles and value systems through their ethnographic research, that are difficult to recognize from being in Japan. This has been a critical component for our product development. We have enjoyed a long term partnership with JaM, and trust them like family.
— Ken Sato, Advanced Product Planning, Subaru Division, Fuji Heavy Industries
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For more than 10 years, JaM has given us ideas that are essential to our product development. JaM’s research presentations contain insights about products, industries and consumers that are only possible from their experience of living in the US. Their perspectives are different from ours, which helps shed light onto new product ideas that reflect our slogan, ‘you make a wish and we make it happen.’ JaM is a great and well-trusted partner.
— Fujito Owaki, Executive Officer & Senior General Manager, Kobayashi Pharmaceutical
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JaM does customized research for us in the US healthcare and medical industry, ranging from business to marketing and communications. This type of information and analysis is not available in Japan, and they actually attend and report in detail from conferences instead of relying only on online sources. They have been a valuable partner over many years, especially as our representative when negotiating partnerships with US companies. JaM always delivers high level results.
— Katsumi Kondo, CEO, Infront
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JaM has provided us with the most current trends in marketing and communications from the US. These insights reflect the reality that we cannot capture merely from what we see online. This kind of knowledge that is based on marketing fundamentals is very important for agencies, but it also helps stimulate and inspire us in creativity as well.
— Kenichi Kikui, General Manager, Tokyu Agency
JaM provides us with the latest information about US marketing and communications, along with real insights that we just can’t see from being in Japan. It goes well beyond the typical advertising framework, and we get great inspiration from these presentations.
— Nobuhiko Oda, Deputy Director, Interactive, YOMIKO
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The experience of working with the JaM team is invaluable. Their keen insight and expertise deepened our understanding of Japanese clients’ needs for companies like Toshiba, so that together we are able to effectively execute on clients’ goals in the global market.
— Ilene Adler/Founder & CEO, Vantage PR
Partnering with JaM is like having an insider on your team in every respect. They know the company, the culture and the client so well that the process becomes seamless. They navigate the complexities of cross-cultural agency-client relationships in a way that we would never be able to on our own. Additionally, the folks at JaM are an absolute pleasure to work with!
— Drew Meyers/President, gyro SF

Case Study : Toshiba_e


Case Study : Toshiba_e


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Case Study: Toshiba Smart Community Branding

Global Business & Marketing Strategy

For the past three years, JaM worked toward raising the awareness of Toshiba Smart Community (TSC) as a B2B global brand, using content marketing on social media to target the global market. JaM worked with Toshiba’s digital marketing division headquartered in Japan, to develop and manage the content marketing program.

Branding Campaign: JaM was Executive Producer of the TSC branding video, working with a US B2B agency, gyro, and 3DCG studio, Roof.

AdAge Article: Toshiba to Launch Global B-to-B Campaign Next Month
-- Effort Is Designed to Raise Awareness of Toshiba as a B-to-B Company
 

 

Case Study: Toshiba Smart Community Branding

Content Localization

Native level English localization of Japanese content for TSC website (blogs, video, and all other marketing material.)

 
image:TSC website

image:TSC website

 

Case Study: Toshiba Smart Community Branding

Social Media

 
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Toshiba Smart Community (TSC)’s LinkedIn followers surpassed 300,000 in February 2015. JaM worked with Toshiba’s digital marketing division headquartered in Japan, to develop and manage consumer and business social media to reach out to the global market. We helped curate and promote relevant content, analyzed audience response, and contributed to building the community. 

Toshiba Smart Community : LinkedIn 

Toshiba Smart Community : Facebook 

Toshiba Smart Community : Twitter

 

Case Study: Toshiba Smart Community Branding 

Contributed Articles

JaM worked with Vantage PR, an independent B2B PR agency with experience in technology and clean tech,  to raise awareness of Toshiba’s Smart Community business in renewable energy and smart grid in the global market. The strategy was to develop contributed articles on various trends and topics that were pitched to industry media. This helped establish Toshiba as a thought leader, and elevated their brand identity and reputation in the industry.  Examples of published articles:

 

Case Study : Subaru_e


Case Study : Subaru_e


Case Study: 2015 Subaru Outback Product Development

Photo credit: Subaru

Photo credit: Subaru

We conducted ethnographic research in the US toward developing the next generation, 2015 Subaru Outback, providing insights to the client about US consumers’ lifestyles, values, thoughts, and behaviors. Those insights were incorporated into the 2015 Outback, that was introduced at the New York Auto Show in the summer of 2014. 

 

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Case Study : PR_e


Case Study : PR_e


Case Study: PR in Japan for Product Launch

 

When the global enterprise software company Poet Software* launched their product in Japan, we partnered with a PR specialist in Tokyo for the announcement. Working with the PR professional, who is experienced with various global companies' media needs in the Japanese market, a comprehensive launch plan was executed -- from preparing press releases, press kits, and media lists, to producing the press conference, and setting up media interviews. As PR works differently in Japan, we ensured that the planning process worked seamlessly between the US and Tokyo.                                *Poet Software has been acquired by Versant Corporation

 

 

 
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Case Study : seeds_e


Case Study : seeds_e


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Case Study: Identifying Seeds for New Product Ideas

For many years, JaM has helped in product development, by identifying idea seeds for new products and services. These Japanese clients represent a wide range of industries, whose products range from household goods, personal care products, technology, and social media services.

Not only do we track new products in the US market, but we present the big picture behind their emergence. By explaining the culture, market trends, economy, lifestyles, and generational realities of US consumers, we reveal the "why" behind the new categories, features and functions. This information provides critical clues for our clients, who rely on JaM for insights that are neither easily understood across cultures, nor available from online sources.

With these idea seeds that accumulate over time, new products are developed for US, Japanese and global markets. Our relationships with clients have been built over a long term, including one who we've enjoyed for more than 10 years.

Case Study : report_e


Case Study : report_e


Case Study: Customized Market Research & Analysis

Topics we’ve covered in our custom research reports are as diverse and wide ranging as our clients’ industries. This requires that we leverage our strengths -- from being located in Silicon Valley, tapping into our network of industry specialists, to our experience in primary research involving one-on-one and group interviews.

For our Japanese clients, we’ve attended conferences and trade shows in the US on their behalf, particularly when distance, time and cost of attending themselves are difficult. We can connect directly with key industry people, and report about the latest news and trends.

We’ve also attended field research and conferences together with our clients, helping negotiate business meetings and providing consultation to maximize productivity within a limited time.

We understand the challenge of getting information online, or that information is not always available nor easily understood across cultures. Our research and analysis reports are always done with a US-Japan business perspective in mind, delivering a deeper understanding toward our clients’ business objectives.

 

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Case Study : bizdev_e


Case Study : bizdev_e


Case Study: Business Development

JaM has been called upon to develop business strategy, and represent both US and Japanese companies to help establish business in each other’s markets. Our business development activity has involved finding potential customers as well as negotiating strategic partnerships, and ultimately finding the most effective means to enter the US or Japan.

The list of barriers in global market expansion is common for many companies: the lack of local connections or an international division, the tremendous cost and effort of establishing an overseas office, or even when there are employees in the target market, they cannot add more to their workload or are not appropriate for the new business. We understand these circumstances, and have helped minimize the time and cost for our clients by becoming their trusted partner in their US/Japan business development. 

 

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