Case Studies & Testimonials
Case Studies & Testimonials
For the past three years, JaM worked toward raising the awareness of Toshiba Smart Community (TSC) as a B2B global brand, using content marketing on social media to target the global market. JaM worked with Toshiba’s digital marketing division headquartered in Japan, to develop and manage the content marketing program.
AdAge Article: Toshiba to Launch Global B-to-B Campaign Next Month
-- Effort Is Designed to Raise Awareness of Toshiba as a B-to-B Company
Native level English localization of Japanese content for TSC website (blogs, video, and all other marketing material.)
Toshiba Smart Community (TSC)’s LinkedIn followers surpassed 300,000 in February 2015. JaM worked with Toshiba’s digital marketing division headquartered in Japan, to develop and manage consumer and business social media to reach out to the global market. We helped curate and promote relevant content, analyzed audience response, and contributed to building the community.
JaM worked with Vantage PR, an independent B2B PR agency with experience in technology and clean tech, to raise awareness of Toshiba’s Smart Community business in renewable energy and smart grid in the global market. The strategy was to develop contributed articles on various trends and topics that were pitched to industry media. This helped establish Toshiba as a thought leader, and elevated their brand identity and reputation in the industry. Examples of published articles:
We conducted ethnographic research in the US toward developing the next generation, 2015 Subaru Outback, providing insights to the client about US consumers’ lifestyles, values, thoughts, and behaviors. Those insights were incorporated into the 2015 Outback, that was introduced at the New York Auto Show in the summer of 2014.
When the global enterprise software company Poet Software* launched their product in Japan, we partnered with a PR specialist in Tokyo for the announcement. Working with the PR professional, who is experienced with various global companies' media needs in the Japanese market, a comprehensive launch plan was executed -- from preparing press releases, press kits, and media lists, to producing the press conference, and setting up media interviews. As PR works differently in Japan, we ensured that the planning process worked seamlessly between the US and Tokyo. *Poet Software has been acquired by Versant Corporation
For many years, JaM has helped in product development, by identifying idea seeds for new products and services. These Japanese clients represent a wide range of industries, whose products range from household goods, personal care products, technology, and social media services.
Not only do we track new products in the US market, but we present the big picture behind their emergence. By explaining the culture, market trends, economy, lifestyles, and generational realities of US consumers, we reveal the "why" behind the new categories, features and functions. This information provides critical clues for our clients, who rely on JaM for insights that are neither easily understood across cultures, nor available from online sources.
With these idea seeds that accumulate over time, new products are developed for US, Japanese and global markets. Our relationships with clients have been built over a long term, including one who we've enjoyed for more than 10 years.
Topics we’ve covered in our custom research reports are as diverse and wide ranging as our clients’ industries. This requires that we leverage our strengths -- from being located in Silicon Valley, tapping into our network of industry specialists, to our experience in primary research involving one-on-one and group interviews.
For our Japanese clients, we’ve attended conferences and trade shows in the US on their behalf, particularly when distance, time and cost of attending themselves are difficult. We can connect directly with key industry people, and report about the latest news and trends.
We’ve also attended field research and conferences together with our clients, helping negotiate business meetings and providing consultation to maximize productivity within a limited time.
We understand the challenge of getting information online, or that information is not always available nor easily understood across cultures. Our research and analysis reports are always done with a US-Japan business perspective in mind, delivering a deeper understanding toward our clients’ business objectives.
JaM has been called upon to develop business strategy, and represent both US and Japanese companies to help establish business in each other’s markets. Our business development activity has involved finding potential customers as well as negotiating strategic partnerships, and ultimately finding the most effective means to enter the US or Japan.
The list of barriers in global market expansion is common for many companies: the lack of local connections or an international division, the tremendous cost and effort of establishing an overseas office, or even when there are employees in the target market, they cannot add more to their workload or are not appropriate for the new business. We understand these circumstances, and have helped minimize the time and cost for our clients by becoming their trusted partner in their US/Japan business development.