During the peak of cherry blossom season on April 7th, we held a JaM Session Chabudai Talk in Tokyo after a long hiatus.
Title: What marketers need to think about in the age of “Anytime I want!”
Where: Omnibus K.K.
When: April 7, 2015 6:30-8:30pm
What: Hisami Ohshiba, with over 30 years’ of US-Japan business and marketing experience, as a marketer and a consumer, speaks about “communications and marketing today.” Though we’re already 15 years into the 21st century, many marketers and companies are still stuck in 20th century thinking. This interactive talk session is a good chance to refresh our views and consider communications and marketing from a broader perspective. This session is where people can gather around the table (chabudai) like at home, and have a relaxed, friendly gathering without the formalities of titles and jobs. Attendance will be limited to under 40 people.
Recap: Two hours flew by, and much of the session content focused on recent US-based video that most people in Japan don’t normally see. At the dinner that followed, some really heated discussions continued. We realized the need for more sessions like this, and we will do more this year. Stay tuned!