ad:tech san francisco was a packed 3-day schedule held over April 11-13 at Moscone West, ending everyday meeting F2F with many colleagues from Japan until late into the night. There was a Japan desk set up in the conference lobby for donations to the recent disaster, and people were given their name written in kanji characters in calligraphy as a token of appreciation. The impression of the conference was that it was rather “back to basics” and easy to understand for newcomers to this industry. Details are outlined in Hisami’s blog (in Japanese). Hisami has been appointed advisoryboard member for the upcoming ad:tech tokyo on Oct. 27-28 and will be traveling to Japan again June 6-July 7, to include the board meeting. Please contact us for requests for meetings and seminars in Japan.