As witnessed during the recent World Cup, an unprecedented number of people from around the world enjoyed using social media tools like Twitter and Facebook to share their thoughts and have conversations with others in real time. There is tremendous growth in Japanese Twitter users, reaching 16% among active Internet users, passing the US user rate of 10%, and in the month of June, US Facebook user rate was 71% of Internet users, further establishing their position as leading online utilities. What are brand marketers doing via Facebook – a virtual online operating system – and other social media, to engage with users? And furthermore, what should they be doing? We’d like you to join us in this discussion at our upcoming JaM Media Session in Tokyo (in Japanese).

JaM Japan Marketing hosts the 6th JaM Media Session in Tokyo – Latest US Marketing Trends: How do & how can marketers engage with people through social media?

When: July 27, 2010 (Tues) 6:30pm registration opens, 7:00~8:30pm session
Where: Tokyu Agency, 2nd floor Large Conference Room (map)
Limited to 40 attendees
Cost: 7000 yen (payment & receipts at sign-in)
Copy of Hisami’s book, “The Presidential Elections in the YouTube Era” will be given to all attendees

Announcing 6th JaM Media Session in Tokyo on July 27th