We have some exciting news! JaM’s long time client Subaru, who we have been working with in product development, announced on April 17th their all new 2015 Subaru Outback at the New York International Auto Show. We worked together with the development team to do in-depth, on-the-ground research of Americans’ families, lifestyles, communities and their cars. The findings took shape in this product, and we are so proud of this achievement. We were also happy to hear Fuji Heavy Industries’ President Yoshinaga talking about listening to their customers and responding with this newOutback, and thanking the US customers for their support.
JaM’s unique strength is in providing deep insights into US consumer’s thoughts, beliefs and behaviors which is often difficult to understand for Japanese companies by offering background and analysis to them from their perspective. With this happy occasion in our hearts, we will continue to provide quality services like this as we continue forward.