Toshiba Smart Community, a client that JaM has been working with for the past four years, reached a milestone on their LinkedIn Showcase Page with 300,000 followers! LinkedIn is a professional social network of 3 billion worldwide members, and a important strategic presence for companies targeting the global market. Toshiba was the first Japanese corporation to establish a Showcase Page on LinkedIn in February 2014, acquiring 300,000 followers in one year.
In addition to a company site, the Showcase Page functions as a marketing platform that allows targeted distribution of content. Toshiba has been utilizing their TOSHIBA Smart CommunityShowcase Page in their global B2B content marketing. While numbers aren’t everything, it’s still great to have such a huge community of followers.