| Date |
Event |
Description |
| January 2008 U.S. |
Trend Report |
JaM issues "Latest U.S. Marketing Trends Report Vol. 3" in Japanese,
following Vol. 1 in February 2007 and Vol. 2 in June 2007, which covers alternative marketing including WOM marketing, social media, blogs, online
video and mobile marketing.
|
| September 2007 U.S |
Seminar |
Japanese medical/pharmaceutical advertising agency INFRONT, who JaM has been
assisting in their global business initiatives, held a marketing seminar in
Tokyo. Stephen Herskovitz, president of U.S. alliance partner Hammond Hill
and Hisami Ohshiba of JaM gave presentations on latest US marketing trends
and pharma case studies.
|
| July 2007 |
New book |
A new book, "The Power of Word-of-Mouth (WOM)" (published by Nikkei BP on
July 2nd) features a discussion on the subject by Hisami Ohshiba and Ken
Yoshida, executive board member of Vector Group company, WOMCOM. Hisami is
quoted extensively on WOM in the U.S.
|
| June 2007 |
New Partnership |
JaM supports U.S. activity for Japanese medical/pharmaceutical advertising agency INFRONT :
JaM helps indentify and establish U.S. alliance partners with Hammond Hill and Harrington Group for Japanese medical/pharmaceutical advertising agency INFRONT, to further develop INFRONT's global business initiatives.
|
| June 2007 |
New Publication |
A new book, "The Power of Word-of-Mouth (WOM)" (published by Nikkei BP on July 2nd) features a discussion on the subject by Hisami Ohshiba and Masaru Yoshida, executive board member of Vector Group company, WOMCOM. Hisami is quoted extensively on WOM in the U.S.
|
| Aug 2006 |
JaM begins regular columns for Nikkei BP Online |
Regular columns by JaM begins on business information site, Nikkei BP Online, column series titled "Online Marketing Trends in America"
(in Japanese). Topics focus on Word-of-mouth (WOM) and other marketing trends and case studies from the U.S.
|
| June 2006 |
JaM joins Word-of-Mouth Marketing Association (WOMMA) |
JaM joins Word-of-Mouth Marketing Association (WOMMA), the official trade association for the word of mouth marketing industry in the U.S. whose mission is to promote and improve word of mouth marketing.
|
| June 2006 |
Panelist in Mobile Marketing Conference 2006 |
Hisami Ohshiba participates as panelist in MMC 2006 (Mobile Marketing Conference 2006 in Tokyo) along with fellow panelists: executives from Culture Convenience Club, Rakuten, NTT DoCoMo, Calpis, and hosted by D2 Communications, to a 1,500+ audience in attendance.
|
| June 2006 |
JaMMo Marketing established - a JaM + Ammo Marketing partnership |
JaM partners with pioneers of Influencer marketing, Ammo Marketing, to provide our clients with powerful Influencer marketing services. For more information, visit JaMMo
|
| Mar 2006 |
Interview in Nikkei Business |
JaM interviewed
in Nikkei Business magazine's special issue on the?new company structure,
as a case study of an LLC. Download from here using Adobe
Acrobat Reader. |
| Jan 2006 |
Begins monthly column on "Senden
Kaigi" |
Starting
with the January 2006 issue, Hisami Ohshiba is writing a monthly
column on 'Senden
Kaigi', a business magazine on advertising and marketing. Her
columns focus on the newest marketing trends in America. |
| Oct 2005 |
Column featured
on 'Senden Kaigi' |
[Media] Japanese marketing magazine,
'
Senden Kaigi' ran a feature on the "Expanding influence
of WOM- Implementing Buzz Marketing"and included an article
on WOM marketing by Hisami Ohshiba titled "Who Tells What
Story?". |
| Aug 2005 |
Media Information
Panel |
[Seminar] Ohshiba Hisami lead a
panel titled "Cruising Across Boarders- The Values of Generation
Y" on the monthly "Media Information Panel" sponsored
by NHK Information
Network. |
| Jun 2005 |
Mobile Marketing Conference 2005 in
Tokyo. |
Hisami Ohshiba to participate via video
at the Mobile Marketing Conference 2005 in Tokyo, which explores
how mobile technologies will shape the future of people's lives
from marketing to ecommerce perspectives. |
| May 2005 |
Adventure to Hawaii |
With five fellow crew members, Hisami
Ohshiba scheduled to sail the Pacific over two weeks from San Francisco
to Hawaii. |
