| Services |
Description |
| Marketing
Strategy Development
Clarify the positioning of a company's products
and services; develop and execute marketing strategy designed
for the Japanese or U.S. markets.
|
- Market assessment
- Competitive analysis
- Product/services positioning and differentiation
- Messaging development and strategy
- Approach for potential customers
|
| Business
Development
Develop business leads and facilitate deals with
potential customers or strategic alliance partners in Japan or
U.S.
|
- Identify customers
- Distribution partners
- OEM & Licensing partners
- Co-marketing partners
- Co-development partners
- Joint ventures
|
| Market
Research & Analysis
Research examples include:
- Identifying potential customers
and alliance partners for market entry
- Case studies for formulating
business strategy.
- Research of new product/technology
development
|
- Case studies & business models
- Industry overviews
- Emerging technology research
- Consumer research
|
-Quantitative Research
(online/ offline)
-Focus Groups
-Phone Interviews
-Home Visit Interviews
-Field Interviews |
|
|
NEW!
Trade Show/Conference Support
Business support offered to Japanese exhibitors
and visitors to trade shows and conferences primarily in the West
Coast. Or support at events for US companies with Japanese customers
and visitors. Conversely, Japan-based support for US exhibitors
and visitors to events in Japan. More on Business Support.
|
- Exhibitor & visitor registration
- Event visit schedule planning
- Create/localize presentation materials
- Presentation coaching
- Report writing support
- Business strategy development
- Business negotiations support
- Logistics and local support
|
| Advertising
& Public Relations
Strategic plan for advertising and PR, customized
to the target market and audience using local companies and specialists
for execution and delivery.
|
- Mass media advertising
- Internet advertising
- Direct marketing
- Trade media advertising & PR
- Trade show marketing support
- Press release writing & distribution
|
| Website/Marcom
Creation & Localization
Not merely translation, but quality creation
and localization of website content and marketing materials to
target market and audience in Japanese or English.
|
- Website content, news releases, presentations,
brochures and advertising copy
- Search engine & link registration; website
marketing
- Japanese customer support
- Bi-lingual web producers and writers
|
