April '08 Japan

Hisami Ohshiba is keynote speaker at the sold-out Nikkei Net Marketing Executive Seminar "SNS Marketing 2.0" in Tokyo. Presenters included social networks MySpace Japan, Mixi and DeNA.

January '08 Japan

Hisami Ohshiba gives a presentation on the latest in U.S. WOM and Mobile Marketing for an enthusiasic audience at the Japan Marketing Association's(JMA) mobile marketing group. Topics included CGM, UGC, SNS and online video.

January '08 Japan

JaM issues "Latest U.S. Marketing Trends Report Vol. 3" in Japanese, following Vol. 1 in February 2007 and Vol. 2 in June 2007, which covers alternative marketing including WOM marketing, social media, blogs, online video and mobile marketing.

To sign up for a monthly newsletter from JaM with the latest information on US marketing trends, new columns and JaM's events, register here. (Please note that the newsletter is in Japanese only.)

Check out Hisami's new blog site with a whole new look!

Read Hisami's column on Nikkei BP Online (Japanese only):
"Online Marketing Trends in America"

March 5, 2008: Article 20: The Role of Social Media in Obama's Presidential Campaign

January 11, 2008: Article 19: Online WOM That Created "Wii Mania"

Hisami's "US Marketing Trends" Columns in "Senden Kaigi" publication

March 15, 2008: "The Value of Super Bowl Ads as Reviewed by 100 Million Critics "

January 15, 2008:" The Essential Brand Experience Strategy at Apple Stores"

January 1, 2008:" Experts' Picks on Advertising and Marketing Keywords for 2008: CGM and WOM, SNS Targeted Ads, Green Marketing"

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