People’s values have shifted dramatically around the world with the pandemic, where consumer psychology, lifestyle, and behavior as well as business and marketing as they were are being questioned.
Moderated by Yutaka Hara of Members (digital marketing services in Tokyo), Hisami spoke about US consumers, particularly values and insights of Millennials and Gen Z generations with insights into how companies and marketing will be transformed, and discussed what marketing should look like in the post-coronavirus era.
Webinar via Zoom with Hisami in the US and the audience in Japan.