We tweeted from the 3-day ad:tech san francisco (Japanese #atsj, English #adtechsf) and finally here are some photos.
This session introduced some of the latest Japanese mobile marketing case studies to the US audience. Hisami began the session by explaining the cultural differences between US and Japan using sushi as a reference. It looked like a cooking session (!) but invited some laughter as the ice breaker. Following that were presentations by Coca Cola Japan’s Hiroto Ebata and D2C’s CEOAkihisa Fujita. Details are chronicled (in Japanese) and more photos found in Hisami’s blog.