Hisami has been invited to speak at a seminar, Social Media Marketing Seminar on Feb. 24th in Tokyo, hosted by advertising industry publication “Sendenkaigi.” The seminar, held from 1:00 to 6:15pm, will include the following four presenters:

  • Naoki Ito, Executive Creative Director, Wieden+Kennedy Tokyo
  • Noriyuki Ikeda, President/CEO, Tribal Media House, Inc.
  • Hisami Ohshiba, Managing Member, JaM Japan Marketing LLC
  • Takao Chitose, Consumer Marketing/Marketing Communications Manager, Dell Japan

Attendees will learn how companies can examine and better integrate social media into their marketing, and for agencies, how to better incorporate social media into their clients’ marketing plans, through learnings from both domestic and overseas case studies. The seminar will flow as follows:

Step 1: Learn about the latest U.S. case studies and important points for Japanese companies when adopting and implementing similar strategies.
Step 2: Hear from successful marketers about the challenges of social media.
Step 3: Creative content that is supported by social media and fosters positive reputation.

Who should attend: those working in advertising, PR, or marketing at companies and organizations, who are thinking about utilizing social media or are in charge of social media; those involved in sales and planning at advertising agencies who are tasked with proposing social media plans.
Registration fee: 29,800 yen
Attendance: limited to 60
Venue: 313 Minami Aoyama Bldg

For more information (in Japanese) visit the event page at Sendenkaigi and register here for materials.