Members Seminar (Nov 19, Tokyo): Purpose-Driven Management & Marketing by Leading World Companies
In the age of Volatility, Uncertainty, Complexity, and Ambiguity (VUCA), traditional management and marketing is replaced by purpose-driven approaches. Millennials and Gen Z who have not experienced economic prosperity and face a dire future with climate change, do not choose to consume by differentiation and prices alone. This session covers case studies of Nestlé, Unilever, and Microsoft, who redefined their values and management and marketing for sustainability/SDGs and its importance for the future.
NewPicks Seminar (Feb 14, Tokyo): A Conversation by Hisami Ohshiba & Kenji Sudo — “Brand Strategies that Resonate with US Millennials”
Millennials and Gen Z (post-Millennials) who make up half the US population are the next generation of consumers, and as key consumers, existing marketing practices no longer resonate. These "belief-driven buyers" that also apply in Japan, pose questions on how brand brands can engage with them.
Hisami provides insights and analyses through case studies in the US. Moderated by Kenji Sudo, CEO of Kaizen Platform.