We are happy to announce that Toshiba Smart Community, which JaM has been helping execute their global B2B branding, has just achieved a major milestone — their LinkedIn page follower count has surpassed the 200,000 mark! With 300 million worldwide members, LinkedIn is the premier business-based social media platform, where Toshiba became the first Japanese corporation to establish a Showcase Page in February 2014. Over the next ten months, they acquired a business community of more than 200,000 professionals.

This major achievement in their B2B global marketing effort has been a result of consistently building good content, and it’s exciting to see such good engagement from the community!